Rhetoric of Apple Marketing Essay Example | Topics and Well Written Essays - 1250 words

Rhetoric of Apple Marketing - Essay Example The positioning of the products is based on Apple’s differentiation and innovation which in turn lead to the creation of a loyal customer base. Furthermore the use of the ‘halo’ effect which initiated from the sale of the iPod has resulted in Apple being able to increase its overall market share and better position its products which enable it to take away its competitors market share. Another advantage that Apple has over its competitors is the fact that it invests a higher percentage of its sales to Research and Development, which In turns aids Apple to better position itself and benefit from the first movers advantage when it brings forth new products in the market, effectively capturing consumer preference and attention. There are many other key success factors which formulate to the core strengths of the brand which in turn become an important reason for consumers showing a preference for Apple products. These can be attributed to the fact that Apple has very dominant footing in the personal computer market because of its differentiated and innovative products as well as the ease of use. Apple develops its own operating system, which enables it to be free from the complexities of the dependence on Microsoft operating systems. This gives Apple a lot of flexibility and control when it comes to its products physical appearance, specification and their overall usability. Apple does all this and at the same time is able to keep its Macintosh computers well-matched with their existing PC computers. Furthermore the perception of Apple products being closely associated with fashion and the latest current trends make it a product that is high in consumer demand as well as preference. Apple manages to constantly release products that are in line with the latest trends and styles, like the latest iPod and Mac mini, due to its research intensive office environment. This effectively makes Apple one of the biggest innovators in the market and keeps i ts consumers interested by maintaining its reputation of introducing new and creative products and ideas into the market first (Ireland, Duane, Hoskisson, Robert, Hitt and Michael, 2011). Apple’s broad target market also serves to be of an advantage in the way it aids Apple to position itself and viewed as a full-fledged digital convergence company that aims to facilitate and reinvent a consumer’s digital life. Building on this uniqueness, developing a strong brand name and culture, is a main asset when it comes to Apple standing out among its competition. This can be seen in the introduction of all of its products from the iPod all the way to the multi-touch screen of its iPhone. Consumers today are a lot more engaged in a variety of technology based activities. A core understanding of this changing trend and the needs of the consumers which are entrenched in the digital lifestyle, whether it is a PC or a smartphone, is major strength of Apple. Apple analyzes such tre nds that are a part of the consumers’ lifestyle and then correlates it to the increasing consumer electronics demand in the market. Furthermore Apple strategizes to focus on increasing connectivity between its various products which helps it fulfill the multiple needs of its tech-savvy customers. This in turn benefits Apple to pursue the additional opportunities of the expanding consumer electronics market (Hogan and Kurt, 2011). When you talk about the popularity and success of

The Impact Of Technology On Customers Essay Example for Free

The Impact Of Technology On Customers Essay Customer is the most important component of any business. The globally popular slogan customer is king or customer is god indicates the importance of customers to businesses. Hence, if the organizations are hugely customer centric in their approach, they are rightly so. Customer centricity refers to the orientation of a company to the needs and behaviors of its customers. Any pivotal functional change being considered to be incorporated by the decision makers of an organization is always first studied for its impact on the current and expected customers of the company’s products. One of the most common form of change that companies usually bring in their organization is the up-gradation of the existing technology used by the company. Post Industrialization era , technology has become one of the most important feature of an organization. It is one of the hot topics among the business world. More and more business enterprises , large or small, are trying to incorporate the latest available technology into their operations. This notion is substantiated by the fact that the popular business firms now have a separate technology sections, and information systems departments as a very critical component of the organization. The importance of the whole information technology field is that it is designed to make people and organizations more faster, knowledgeable, efficient, and profitable. A key advantage of the information systems is to be able to simplify organizational structures. In fact firms with well-developed management information systems lend themselves to a move towards flat structures. Irrespective of the complexity of the system or the size of the organization, the incorporation of new technology or information systems will accompany change by and large in the entire organization. The importance of information technology and its impact on the organization is emphasized by Nadler, who states perhaps the largest single influence on organizational architecture and design has been the evolution of information technology. [Gerstein, p. 5]. The mode of implementing the new technology can be either indigenous or it can brought at a suitable price from another company selling the technology. In the former case need for co-ordination is only one sided (within the organization) but in the later type a very well coordinated relationship has to be maintained with the enterprise selling the technology as well as within the organization so that the training and the transition process is smooth. The implementation of information systems and technology in general can be a boon to an organization by being part of a transformation that results in fundamental improvement. Although in the beginning their may be some repulsion towards acceptance of the new technological change but with proper managerial support and education they can be certainly overcome. Nonetheless, the efficiency gained from technology and associated information systems will generally serve as the precursor to eventual acceptance of the change. The benefits of improved coordination and increased supervision even replace the need for tall, hierarchical organizations. In fact firms with well-developed management information systems lend themselves to a move towards flat structures. One author warns that de-layering is not right for every organization and should not be done indiscriminately. (Nelson, p. 56) The impact of new technology and information systems does not limit itself only to the organization its also hugely influences firms relationship with suppliers or customers. As the new technologies and information systems are adopted by the firms, the technology level of the firm is emerging as an important variable of inter-organizational relationships. The influence of technology levels on the customer-supplier interactions is explicit. Drawing on the marketing and social exchange literature, a set of research propositions in terms of major characteristics of interaction processes with the customers is part of the process. The technology implementation process must view the customer as both the purchaser and user of the new technology. With this perspective, demand evolves not just through compositional changes but also through how customers evaluate and use a technology. These components of demand progression emphasizes how competition shifts in an industry and the effects of disruptive technological changes. On systematic analysis of the demand evolution and its influence on industry competition with respective to the technology it can be observed that customers tend to study the market thoroughly before making a choice. Demand evolution in terms of customers is switching from valuing different product features to price as the products satisfy their functional thresholds (or preferences). Adner and Levinthal 2001] A process in which customer understanding and technological development co-evolve as customers and the technology move from an uncertain, generalized understanding of the technology to a more determinate and specified interpretation [Clark (1985]. The customer, evolves in ways that are interrelated to firms innovating a new technology. The source of competitive advantage lies in the interplay between firms adapting and the environment selecting. Creative and strategic management of how customers understand and use a technology should be an important competitive factor in the industries. Customers can change how they value a technology through learning new uses, then firms have an incentive to re-engage in product innovation after technical standardization. Customers may interpret the technology differently or may adapt it to their local conditions and requirements, generating variety in how users actually deploy products. Moreover, as customers use new products, they may learn new ways of using the technology, which affects their future purchasing and deployment decisions. In order to educate the customer about the new technology being used and its after effects it is very important that the customers are correctly informed and educated about it by the company and its public relationship department. A triangular relationship exists between communication channels, companies, the customer. The choice of communication technology is the key to building a successful brand relationship with any given existing or prospective consumer. This decision of promoting the technology however also needs intervention of the marketing department in order to creatively bring the brand to market. This allows the sale of the technology along with the product it is associated with. Once of the significant trends in consumer marketing is the advent of multi-channel marketing of products and services. This is exactly where the communication technology comes into picture. Given this the new technology, channels of communications are evolving at a speed that no one can keep up with. Organizations are using direct channels such as the Internet, catalogue channels and other channels such as brick-and-mortar environments, either to seamlessly integrate their offerings across all channels or to use these different channels to segment consumers and implement differential marketing strategies. Revolutionary innovation of the technology like e-mail, e-commerce, Internet and websites, cell phones and laptop have opened up a new world of marketing communication. A fundamental change has occurred and marketers need to rethink their promotional strategies. Today the customer has the opportunity make a suitable choice, by accessing the website or sending an e-mail. All relevant information must be made accessible and user friendly so the customers are easily able to acquire what they seek. Many market research companies are now-a-days using the wireless devices and interactive voting systems to obtain an instant feedback from their customers. These wireless devices are also used for dynamic promotion and pricing – for example electronic coupons as consumers shop, quantity discounts, auction pricing for certain items or bidding against other shoppers are common strategies of obtaining high end immediate response of their product. Interactive voting is one of the most successful revenue generating Interactive TV applications. Voting can be used to encourage the first time users to interact with programs and advertising, thus helping viewers become familiar with Interactive TV. Voting changes the dynamics of the viewer’s experience from a passive, one-way communication to a two-way exchange that draws in the audience by allowing viewers to interact with and influence the program. Thus, it has been proven that the use of advanced technologies to complement the more traditional channels can lead to much more efficient and effective market communication techniques at significantly reduced cost. The technological development and its incorporation first in the organization and then finally impacting the customers of the business has been explained below with two actual examples. The foundation for the purpose of this research has been created by a prospective study to explore the impact of application of e-commerce on the Iranian insurance industry. In order to fulfill the purpose of this study, a frame of reference has been emerged based on a vast literature review. With the focus at quantitative research as a general approach and descriptive research as the type of research in this study, a structured questionnaire was used as the data collection instrument. To accomplish this, a survey of 258 people (in almost all active insurance companies in Iran) has been carried out. The respondents from almost every department within the targeted insurance companies were randomly chosen. We have focused on the perception of insurers regarding the subject of study, and thus, the perception of other stakeholder such as insurance agents/brokers and even their customers have been suggested for future research, due to limitation and demarcation of this research. This dissertation has been organized in the seven chapters. An introduction this study, problem statements and research questions were presented in chapter one. The second chapter was devoted to literature review. The emerged frame of reference was provided in the third chapter and our research methodology was discussed in the fourth chapter. Data presentation and analysis were done in accordance with the research questions and the frame of reference in chapter five and six, respectively. Finally, in the last chapter findings and conclusions were drawn by answering the research questions. With respect to the findings, we conclude that the Iranian insurance companies were positively looked at e-commerce and its application in their companies. Their attitude and views toward e-commerce was positive so that they found that e-commerce would be an opportunity rather than a challenge or even a threat for insurance industry. They highly believed that e-commerce would affect on insurance companies and, thus, their companies should embrace e-commerce. Lack of skilled staffs in e-commerce application and scarcity of IT experts were the most infrastructure requirements which they found that the Iranian insures were suffering from. Whereas they were well equipped with hardware and networking as well as general and professional insurance software required in e-commerce applications. Lagging of other supportive sectors (e. g. , e-Banking and Telecommunications), lack of appropriate legislation and regulation (e. g. copy right, digital signature), low Internet usage and fewer users, traditionally attitudes and views over the companies and scarcity of skilled staffs were the five top major obstacles which would hinder the Iranian insurers to embrace e-commerce. E-commerce is potentially applicable to marketing and sales as well as RD with respect to insurance value chain. On the other hand, as far as insurance products concern, auto (motor) insurance, marine and aviation, life insurance and fire insurance were highly perceived to suitabl e to e-commerce (sale online). Finally, the Iranian insurance companies were chiefly believed that in the case of e-commerce application they would get these top five benefits: brand and image promotion (as a pioneer and modern company), extended corporation with partners (specially in the reinsurance cases), lower invest for establishing the sales and after sales services network, cost reduction in value chain management (e. . product/service development) and decentralization and no restrictions imposed by national borders [Aarabi and Bromideh, 2006] Information technology was also a core element of the turnaround of Union Pacific Railroad. The overall goal was to eliminate layers of unnecessary middle management, increase their efficiency, and improve customer service radically. Accomplishing this goal would not have been possible without the technology implemented in their revised, centralized operations. All customer service functions were consolidated into one National Customer Service Center in St Louis, where customers could b e given up to the minute information on their shipments and UPs schedules. This in turn, is made possible by the worlds largest computer controlled dispatching facility located in Omaha, Nebraska. In this facility, a 100 yard long screen displays all of the railroads trains and 10,000 miles of track and constantly monitors the movements of each by means of electronic sensors on the train cars [Kupfer, p. 142] Their success at implementing this technology along with the other accompanying changes, both formal and informal, enabled UP to make a dramatic turnaround. From this discussion and the examples given, it is apparent that technology is a critical element of organizational transformation and customer decisions..

Theory of Multiple Intelligences

Theory of Multiple Intelligences The theory of multiple intelligences was proposed by psychologist Howard Gardner in the late 1970s. This theory attempted to disprove the intelligence quotient (IQ) by suggesting that individuals actually possess eight different and autonomous intelligences. Individuals combine and utilize these different types of intelligences to solve problems and make products valuable to society. The intelligences are linguistic, musical, logical-mathematical, naturalist, spatial, bodily-kinesthetic, intrapersonal, and interpersonal. Gardner believed that the intelligence quotient only tests for linguistic and logical-mathematical intelligence, and does not include the other equally important intelligence. This represents a departure from acknowledging only academic intelligence, but including other forms of intelligence as well. For example, musicians, quantum theorists, and professional sports players are the best at their field, but have different areas of intelligence that have variances that cannot be detected by taking the IQ test alone. With the accompanying work of Charles Spearman on the general intelligence, g, Alfred Binet designed the IQ test, or intelligence quotient. This was initially used in the early 1900s to test French schoolchildren for their levels of academic achievement in order to properly place them into classes. This theory still remains the primary conception and test of intelligence. But the multiple intelligence theory claims that individuals that excel in one area on intelligence may not necessarily do well in the other areas of intelligence. In another case of opposing beliefs, the general intelligence postulates that intelligence is an innate trait that the individual has no control over. Gardners theory of multiple intelligence asserts that intelligence is a product of both nature and nurture. Heritable traits give individuals high or low potentials in one area of intelligence, depending upon what skills and traits their parents had. In addition, the experiences and practice of the individu al can increase and hone one domain to its peak, or neglect can cause underachievement of potential. In Gardners seven areas of intelligence, linguists is the ability to analyze incoming information and utilizing or creating written and oral language, logical-mathematical intelligence is the ability to solve abstract problems and calculate effectively, and spatial intelligence is the ability to change images with the mind, musical intelligence is the ability to create and appreciate sound patterns, and naturalist intelligence is the ability to identify the natural elements of the world, including plants, animals, and weather. Bodily-kinesthetic intelligence is the ability to correctly place ones body in order to solve problems, interpersonal intelligence is the ability to recognize other individuals moods and intentions, and intrapersonal intelligence is the ability to recognize ones own moods and intentions. Some research that tests Gardners theory of multiple intelligences is informal questionnaires, written assessments, or multiple choice tests. These tests provide a sample of different domains of intelligences and identify each individuals relative and absolute strengths. This is because each domain has a certain score, and domains may be ranked from high to low intelligences for each person, with every individuals score unique and different from any other scores. These results correlate directly to an individuals performances on practical and immediate tasks. These multiple intelligence ideas were brought to the United States, and the first experiments were performed here. But over time, this theory has spread all over the world and has gained its place and importance in the world of psychology. This test of multiple intelligences allows individuals to have direct feedback of their strengths and weaknesses. In schools, teachers can use this to their advantage by nurturing the areas of strength and improving upon the weaker skills as well. The results of this test can provide a general direction for an individuals future success and the potential of a certain domain. In addition, different curriculums can be adjusted and modified in order to assist a student in learning to their fullest capacity. For example, The Gardner School of Arts and Sciences uses Howard Gardners theory of multiple intelligences as the framework for the schools teaching method. The school recognizes the different abilities and intelligences of their students, so teachers incorporate all eight domains to identify strength and weakness of each individual and develop each intelligence to the individuals full potential. When I took the written multiple intelligences test, I received individual scores for each domain of intelligence. My highest three intelligences are logical-mathematical, linguistic, and intrapersonal. These results allows me identify my areas of strengths and weaknesses as it relates directly to my actions and future success. My highest scoring domain is logical-mathematical intelligence. This means that I can understand logical concepts and mathematical problems well; I am able to reason out solutions and function at an abstract level. The jobs that would fit this category would be a physicist or computer programmer. I enjoy working with patterns, relationships, and the abstract. With this intelligence, I can solve difficult problems with reasoning and will tend to be more methodical to discern patterns between events and numbers. The second intelligence domain is linguistic intelligence. This means that I have a developed sense of oral and written communication and the different qualities of words and phrases. The careers consistent with high scores in linguistic intelligence are poets and writers. I am more attuned to the meaning, sound, and shapes of words, and am able to use this to my advantage in writing and in speeches in order to inform, persuade, or excite. I enjoy reading, writing, and puzzle solving. My third highest scoring intelligence domain is intrapersonal intelligence. This means that I have a highly developed sense of self-knowledge and an ability to act on that understanding. I learn best from working alone, having time to myself for reflection, and working on self-paced assignments where I have my own space.

I Know Its Over by Steven Patrick Essay -- Papers

I Know It's Over by Steven Patrick Summary This is a bleak, perhaps morbid, but sensitive and intelligent song lyric, which most critics see as being about the end of fictional or fantasy relationship. But the interpretation can be much deeper, indeed, a bottomless pit for those who are inclined to wallow in helplessness and suicidal thoughts. There are four distinct sections that are not entirely connected and this leads to a variety of interpretations in linking them, enabling the audience to project their own feelings onto the words. And yet, the emotional intensity seems to produce elation[1] not depression (perhaps more in the performance than the poetry). Speculation about the meaning of the lines (as long as it is not overdone) can lead to a satisfying enjoyment. Structure The first section describes our hero's immediate state of mind with the image of his empty bed as a grave: Oh Mother, I can feel the soil falling over my head and as I climb into an empty bed Oh, well. Enough said. As if being buried alive, the melancholy protagonist feels that his life may as well be over: I know it's over - still I cling/I don't know where else I can go. Perhaps an intense relationship has come to an end, leading to thoughts of despair and suicide, but it may be less obvious. He equates his imagined forthcoming death with a feeling of utter helplessness, but it seems that death is not an option because he finds it difficult to act, as we shall see. So, although the sea wants to take me/the knife wants to slit me, he does not seem to want it. He does ask do you think you can help me? but of whom? His mothe... ...tates that love is Natural and Real: is he afraid that for such as you and I, my love it is unnatural and imaginary? Themes Typically for this writer the themes are unrequited love, isolation, loneliness, helplessness, etc. The Wildean themes are, perhaps, in the mind of the reader/listener. Indeed, the overall vagueness and ambiguity, typical of this author, together with the complexity of the structure allows for a dichotomy of interpretations. --------------------------------------------------------------------- [1] However, I acknowledge David Pinching, writing in his essay Oscar Wilde's influence on Stephen Fry and Morrissey, when he says that "Wilde represents isolation within one's own world and a grand set of theories about the most irrelevant and absurd things." [2] All italics original

Agatha Christie Essay

â€Å"Death on the Nile†, a Hercule Poirot murder mystery, takes place in England for the first part of the story and along the Nile River aboard the S.S. KARNAK for the rest of the book. Agatha Christie tells the story in the third person narrative.  The protagonist and main character is Hercule Poirot, the world-renowned, brilliant Belgian detective who has solved numerous difficult and complex cases. Before his escape to England during WWI, Poirot, a retired Belgian police officer, was a celebrated private detective on the continent. He is not more than five feet four inches but carries himself with pride and integrity. He has a moustache that is exceptionally stiff and military-like. He wears only the finest attire and his neatness is astonishing. Hercule Poirot is a kinetic character because he does change by the end of the story in a small way. I can say that because all detectives at the beginning of a crime go in thinking one idea. Next, they explore many possibilities for who could have committed the crime and what their motive was. By the end of the story they reach a conclusion that is totally different than what they first expected. That is exactly what Hercule Poirot did, and that is how he changed. In a story the protagonist is developed by either the author’s description, what other’s say, dialogue, thoughts, or actions and reactions. In my book, I learned the most about Hercule Poirot from dialogue. This book for the most part is dialogue. For example, this story consisted mainly of inquiries, which involved questioning and conversing with many people. When Hercule Poirot asked questions, they were always beyond what the others were thinking and they were always used to answer more than one question. That is how I learned he was very intelligent. Also, whenever he spoke to someone about anything, he brought up past experiences, incidents, or just facts that related to that topic. That told me had knowledge about things that was above average. Agatha Christie’s â€Å"Death on the Nile† started off in England. Linnet Ridgeway a young, beautiful, and rich girl had just bought an estate there, after she had just inherited a great fortune from her father Melhuish Ridgeway. She’s the girl who has everything and the townspeople say she’s got millions. Linnet’s home is named â€Å"Wode Hall†. It is said that she is going to marry Lord Charles Widlesham but Linnet had mixed feelings. One day, Linnet received a call from her oldest friend Jacqueline De Bellefort who wanted to come visit her. Jacqueline De Bellefort arrived to tell Linnet that she is getting married to a man by the name of Simon Doyle. Jacqueline De Bellefort declared she must marry him or she shall die. Jackie also asked Linnet if Simon could take over a job at her residence. Linnet accepted with joy. After Jackie left, Linnet began to think about her man Lord Charles Widlesham. Widlesham was wealthy and owned an enormous Elizabethan mansion named â€Å"Charltonbury†. But Linnet did not want to leave Wode Hall and go to Charltonbury, after all Wode Hall was hers! Linnet broke it off to go marry Simon Doyle. Their honeymoon was set to go to Egypt aboard the S.S. KARNAK along the Nile River. Jacqueline De Bellefort was furious. At the Cataract Hotel in Assuan, everyone who was about to board the ship was present. Linnet Doyle and Simon had arrived. The famous detective Hercule Poirot was present. He was said to be taking a holiday. Next to him was a gentleman by the name of Colonel Race. A man and his mother by the names Tim Allerton and Mrs. Allerton were at hand. Tim was the cousin of Linnet’s friend Joanna Southwood. Linnet was surprised to see her American trustee, Andrew Pennington in attendance. Also, there was a fairly old woman named Mrs. Marie Van Schuyler and her daughter Cornelia Robson who were taking a holiday as well. Together sat another family, Marie, Rosalie, and Salome Otterbourne. There were three men, Dr. Carl Bessner, James Fanthorp, and Mr. Ferguson who were also due to board the ship. Lastly, the person who was least likely expected to come on this expedition was the enraged Jacqueline De Bellefort! The following day everyone was aboard the ship and assigned to their cabins. At around midnight in the saloon Jackie, Simon Doyle and a few others were present. Jackie had been drinking for quite a while and then came to a point of insanity. She started yelling at Simon and he yelled back. During the argument, she pulled out a pearl-handled pistol and shot Simon in the leg! After that, she dropped it and kicked it under a settee and began to cry. Dr. Bessner attended to Simon and brought him to his cabin while a girl by the name of Miss Bowers took Jackie to her cabin. When the others went back to retrieve the pistol from under the settee, it was gone! The next morning, Linnet Doyle was found lying in her bed, dead! She was shot in the head. Also, her expensive pair of pearls was missing from her cabin. The case had just become more complex. Now, Hercule Poirot and Colonel Race came into the picture. They were the ones who were going to solve the case. After inquiries and inquiries with different people on the ship they wrote down all their observations. It looked like this:

Review These Study Questions for A Rose for Emily

Review These Study Questions for 'A Rose for Emily' A Rose for Emily is a favorite American short story by William Faulkner.   Summary The narrator of this story represents several generations of men and women from the town.  The story begins at the huge funeral for Miss Emily Grierson. Nobody has been to her house in 10 years, except for her servant. The town had a special relationship with Miss Emily ever since it decided to stop billing her for taxes in 1894. But, the newer generation wasnt happy with this arrangement, and so they paid a visit to Miss Emily and tried to get her to pay the debt. She refused to acknowledge that the old arrangement might not work anymore, and flatly refused to pay.Thirty years before, the tax collecting townspeople had a strange encounter with Miss Emily about a bad smell at her place. This was about two years after her father died, and a short time after her lover disappeared from her life. Anyhow, the stink got stronger and complaints were made, but the authorities didnt want to confront Emily about the problem. So, they sprinkled lime around the house and the smell was eventual ly gone. Everybody felt sorry for Emily when her father died. He left her with the house, but no money. When he died, Emily refused to admit it for three whole days. The town didnt think she was crazy then, but assumed that she just didnt want to let go of her dad. Next, the story doubles back and tells us that not too long after her father died Emily begins dating Homer Barron, who is in town on a sidewalk-building project. The town heavily disapproves of the affair and brings Emilys cousins to town to stop the relationship. One day, Emily is seen buying arsenic at the drugstore, and the town thinks that Homer is giving her the shaft, and that she plans to kill herself.   When she buys a bunch of mens items, they think that she and Homer are going to get married. Homer leaves town, then the cousins leave town, and then Homer comes back. He is last seen entering Miss Emilys house. Emily herself rarely leaves the home after that, except for a period of half a dozen years when she gives painting lessons.  Her hair turns gray, she gains weight, and she eventually dies in a downstairs bedroom. The story cycles back to where it began, at her funeral. Tobe, miss Emilys servant, lets in the town women and then leaves by the backdoor forever. After the funeral, and after Emily is buried, the townspeople go upstairs to break into the room that they know has been closed for 40 years.Inside, they find the corpse of Homer Barron, rotting in the bed. On the dust of the pillow next to Homer they find an indentation of a head, and there, in the indentation, a long, gray hair. Study Guide Questions Here are a few questions for study and discussion. What is important about the title of the short story, A Rose for Emily? What are the multiple meanings for the rose?What are the conflicts in A Rose for Emily? What types of conflict (physical, moral, intellectual, or emotional) do you see in this story?How does William Faulkner reveal character in A Rose for Emily?What are some themes in the story? How do they relate to the plot and characters?What are some symbols in A Rose for Emily? How do they relate to the plot and characters?Do you find the characters likable? Would you want to meet the characters?What is significant about the gray hair at the end of the short story?What is the central/primary purpose of the story? Is the purpose important or meaningful?How essential is the setting to the story? Could the story have taken place anywhere else?What is the role of women in the text? What about single/independent women? What about the role of wife and mother?Would you recommend this story to a friend?

Free Essays on Choking The Chicks

were probably never meant to leave the concert hall, â€Å"there is no containing a controversial comment once it hits the internet and talk radio.† (http://stacks.msnbc.com/news/952348.asp?0sl=-12&cp1=1#BODY ) Maines’ comment was quickly followed by an onslaught of criticism and the removal of the top band’s songs from radio play lists. One of the freedoms I value as an American is that of free speech. With this my mind raises the following question: Are we no longer allowed to voice our opinions of how we truly feel about our government? This is not to say that Natalie’s comments were appropriate in that setting, but none-the-less many would say that her opinion should be respected. What is happening to America, if we cannot exercise our civil liberties and speak out when we disagree with our government? In my view, not the media’s, I believe this is what is happening. Many have stood out and said they will not support the Dixie Chicks anymore. That is not stifling their freedoms. That is a freedom, a freedom that many do not seem to understand. If I choose not to buy their music, watch concerts, or agree with them, I am somehow made out to be taking away their rights. On that note, Should radio stations be able to blacklist artists that liberally speak views that counter public opinion? The Constitution of the United States clearly declares that â€Å"Congress shall make no law ... abridging the freedom of speech†¦Ã¢â‚¬  It does not impose any obligations on radio stations as they are not government entities. It is not constitutionally guaranteed for artists to have their music played on the radio. We are also granted the freedom of expres... Free Essays on Choking The Chicks Free Essays on Choking The Chicks Choking The Chicks â€Å"Just so you know, we’re ashamed the president of the United States is from Texas† It was these fifteen words spoken by Dixie Chicks’ singer Natalie Maines that rekindled the controversy of our Constitution’s first amendment. Although these words were probably never meant to leave the concert hall, â€Å"there is no containing a controversial comment once it hits the internet and talk radio.† (http://stacks.msnbc.com/news/952348.asp?0sl=-12&cp1=1#BODY ) Maines’ comment was quickly followed by an onslaught of criticism and the removal of the top band’s songs from radio play lists. One of the freedoms I value as an American is that of free speech. With this my mind raises the following question: Are we no longer allowed to voice our opinions of how we truly feel about our government? This is not to say that Natalie’s comments were appropriate in that setting, but none-the-less many would say that her opinion should be respected. What is happening to America, if we cannot exercise our civil liberties and speak out when we disagree with our government? In my view, not the media’s, I believe this is what is happening. Many have stood out and said they will not support the Dixie Chicks anymore. That is not stifling their freedoms. That is a freedom, a freedom that many do not seem to understand. If I choose not to buy their music, watch concerts, or agree with them, I am somehow made out to be taking away their rights. On that note, Should radio stations be able to blacklist artists that liberally speak views that counter public opinion? The Constitution of the United States clearly declares that â€Å"Congress shall make no law ... abridging the freedom of speech†¦Ã¢â‚¬  It does not impose any obligations on radio stations as they are not government entities. It is not constitutionally guaranteed for artists to have their music played on the radio. We are also granted the freedom of expres...

Top Criteria for Choosing a Law School

Top Criteria for Choosing a Law School Choosing a law school is one of the most important decisions youll make in your life. First, you need to narrow down your list of potential schools; even applying to schools can get expensive with application fees up to $70 and $80. Don’t fall into the trap of thinking that Ivy League law schools are the only ones worth attending, though, as you can get a great legal education at many schools across the countryand you just may find that one of those is actually a better fit for you by considering: 10 Criteria for Choosing a Law School Admissions Criteria:Â  Your undergraduate GPA and LSAT scores are the most important factors in your application, so look for law schools that line up with your numbers. Dont limit yourself to just those schools, though, as other aspects of your application just may sway an admissions committee to take a chance on you. Divide your list into dream (a stretch that youd get in), core (line up with your credentials) and safety (very likely to get in) schools to give yourself choices. Financial Considerations:Â  Just because a school has a high price tag doesnt mean its the best for you and your interests. No matter where you go, law school is expensive. Some schools can be downright bargains, though, especially if you can get a scholarship or other financial aid that doesnt include loans like scholarships and grants. When looking at finances, dont forget that most schools have fees beyond standard tuition. Also, if your school is in a large city, remember the cost of living will likel y be higher than in a smaller location. Geographic Location:Â  You dont have to go to law school where youll want to take the bar exam and/or practice, but you do have to live in that location for at least three years. Do you want an urban atmosphere? Do you hate cold weather? Do you want to be near your family? Do you want to make connections in the community that you’ll be able to use in the future? Career Services:Â  Be sure to find out about job placement rate and the percentages of graduates who move on to careers in what you think might be your chosen field, whether it’s a small, medium or large firm, a judicial clerkship, or a position in public interest, academia or the business sector. Faculty:Â  What is the student to faculty ratio? What are the credentials of the faculty members? Is there a high turn-over rate? Do they publish many articles? Will you be learning from tenured faculty or from associate professors? Are professors accessible to their students and do they employ student research ass istants? Curriculum:Â  Along with first-year courses, look at what courses are offered for your second and third years and how often. If youre interested in pursuing a joint or dual degree, or in studying abroad, be sure to compare that information as well. You also may be interested in whether Moot Court, writing seminars or trial advocacy is required, and what student journals, such as Law Review, are published at each school. Clinics are another consideration. Now offered by many law schools, clinics can provide students real-world legal experience through hands-on work in a variety of disciplines, so you may want to investigate what opportunities are available. Bar Exam Passage Rate:Â  You definitely want the odds in your favor when taking the bar exam, so look for schools with high bar passage rates. You can also compare the schools bar passage with the overall passage rate for that state to see how your potential schools test-takers stack up against students from other schools taking the same exam. Class Size:Â  If you know you learn best in smaller settings, be sure to look for schools with lower enrollment numbers. If you like the challenge of swimming in a big pond, you should be looking for schools with higher enrollment numbers. Diversity of Student Body:Â  Included here is not only race and sex, but also age; if you are a student entering law school after many years away or returning as a part-time law student, you might want to pay attention to schools that have higher numbers of students who didnt come directly from undergrad. Many schools also list the most popular majors among students, as well as types of previous work expe rience. Campus Facilities:Â  What is the law school building like? Are there enough windows? Do you need them? What about computer access? What is the campus like? Do you feel comfortable there? Will you have access to university facilities such as the gym, pool and other recreational activities? Is there public or university transportation available?

What is Visual Art Term Paper Example | Topics and Well Written Essays - 1750 words

What is Visual Art - Term Paper Example There are some rats that are included in the visual arts for instance the applied arts like industrial design, fashion design graphic design and interior design. All these arts serve the purpose of decorating the laces they are fixed. They affect our cognitive and, this shows that there is a relationship between visual arts and psychology (Esaak, 2011). According to Esaak (2011), visual art is something that is created to please the senses. Fine arts are derived from visual arts. Most people believe that visual arts and all types of arts are not intellectually demanding because they do not need a lot of effort to come up with them. This is not true because they require people to employ their psychology ability so that the product of the artist is appealing to the observers. Physicists are always placed before the painters because they are believed that they do not use their might in coming up with the designs they make (Efland, 2002). There are psychological questions that so many pe ople need to answer because they feel that arts are inferior. Visual arts are economical apart from the fact that they decorate the rooms they are placed. Many artists have galleries in which they exhibit their works for customers to buy. By doing this, they get an income which sustain their economy (Sullivan, 2009). Governments have put efforts to integrate arts in schools because they boost the creativity of the students. Many young people enjoy abstract art because it is not directed towards achieving anything in general. From the abstractness, of art, life is artistic and, no one can doubt the fact that the cosmos has been created in an artistic manner because appeals to our eyes (Efland, 2002). Nature has its way of appreciating art because so many people have created museums whereby they keep artistic items where people pay a fee to have a look at them. This shows that they enjoy art and derive satisfaction from just looking at the items (Esaak, 2011). There is an assumption t hat artists are intellectually inferior which needs to be overpowered completely. Platonic ideals are highly abstract meaning that human beings can derive their satisfaction for abstract things (Salmon, 2001). Artistic things can at times be a source of mystery bewilderment and puzzlement because they represent the ideas of the artists. Many people feel that the artist has not finished his work but, he ought not to be judged because a work of art is never complete (Sullivan, 2009). For instance, Rene Magritte’s painting of 1963 of The Telescope. In that drawing, we see the incompleteness of the drawing but, beyond the abstractness there is a puzzlement of the drawing. The total darkness in the drawing and yet the telescope drawing confuses the observer but, the artists require bone to engage in a highly intellectual quest. Abstractness is an achievement of imagination and the observer needs to infer meaning of the visual arts in relation to the images he had seen before plus the present features of the drawing (Salmon, 2001). Arts education is affected by three things, which are the, tendency to thing that arts are a source of entertainment, elective options and frivolous occupations. They are accorded the position of cultural ‘nice’ but, they do not have a platform to exercise their ability in the education sector. They miss the seriousness the sciences are taken with because people feel that they do not need to have arts as a priority because they are needed in the leisure times. There is the lack of awareness of the art subject because many people still feel that it is a leisure subject (Salmon, 2001). It is imperative to

RP 3.2 Online Ethical Business project Essay Example | Topics and Well Written Essays - 1000 words

RP 3.2 Online Ethical Business project - Essay Example The particular phone is then shipped to the buyer within 1-5 days depending on their location. The business will be aimed at providing services to customers while not infringing on the customer privacy and the Digital Copyright Act (SBA, 2013). The business will therefor comply with all the legal considerations and requirement for an online business. Some of these requirement include the fact that, the business will be duly registered as an online business by the national and the local authorities for the issues of tax remittance. To our customers, we will comply with the customer privacy regulations of not sharing their vital and personal information with any other entity and we will ensure that the customers’ personal information remains personal and private. Just like in every business, we will be faced with a stiff competition in the market. We’re aware of the already existing well established companies that deal do online cell phone retailing. Some of the major players in this market include Amazon, Mobile city online, OLX and others. However, that will not encourage us from operating and having our own market niche and create our customer base. We will involve in thorough advertisement through social media, television and magazines in order to increase our popularity. We will ensure that we collaborate with phone manufacturers so that we be among the first people to sell the newly released phone models. This way, we will be able to attract more clients who are in the category of those who would want to be the first to use such new models (James, 2012). We will then win our customers through this strategy and ensure we sell online high quality phones in order to stay on top of competition. For the start, the business will only be able to serve the clients in the United Kingdom. Here, it will be able to at least meet the cost of delivering the purchased phones to the

I don't have a topic, but I have the prompt. You can think out a topic Essay - 1

I don't have a topic, but I have the prompt. You can think out a topic from the prompt - Essay Example Certainly, Negro movement was a result of the many critical events surrounding the African American experiences in U.S, including the slavery period, the Great exodus of Africans from the south in the Harlem Renaissance era and the later influences of the World War I African American soldiers To help advance their goals, African Americans arriving in the north created or joined new social organization. For instance, the benevolent societies and black churches established in the north which offered support to new arrivals. In Chicago, Phyllis Wheately Home offered young women a safer stay while searching for job opportunities. The Chicago branch of national urban League which was established in 1916 offered similar help to all new comers from the south. Additionally, long established churches of Chicago eased the movement from the rural south to the urban north. For instance, Quinn Chapel African Methodist Episcopal Church, the oldest in Chicago, grew its membership significantly as it received new black people from the south. Another church that notably supported the black transition is the Olivet Baptist church whose members are reported as meeting the new arrivals at the railway station carry their belongings and help them settle in their new homes. The above mentions organizations served primarily in helping new arrivals settle in the north (Pg 497-498). Their arrival was not without its share of challenges both from the already established blacks and the whites. These problems ranged from struggles for resources due to the ever bulging population and even differences in lifestyle. For example, the new arrivals from the south were not readily accepted in the unions, particularly those affiliated to the American federation of labor. However, the most serious tension was that experienced between the whites and blacks, particularly on the housing issue. Here, the Chicago south population is said to have tripped, between 1910 and

Reason for Academic Dismissal Essay Example | Topics and Well Written Essays - 250 words

Reason for Academic Dismissal - Essay Example With this in mind things started getting out of my control. I was busy with other stuff in life instead of concentrating on my studies. Now after the terrifying experience of being out of college I've set my priorities and set aside my problems. I have been a good student with full concentration when I joined and I will again get my grades as high as my hopes were at the time I joined this prestigious college. I hope you would consider my appeal as 'He who opens a school door, closes a prison (Victor Hugo). I assure you my circumstances were beyond my control. Now, I have had the courage to leave that company. I have been studying hard all this time with the hope that my appeal would be considered and I'll be a source of pride for my College and my parents. Another strategy to improve my grades is that I have improved my living and study habits. I wake up early in the morning and go for a long walk. After that I exercise and with that I take a huge glass of juice. With that done I have a fresh mind and start studying as school timings with a few minutes break as well so that I don't lose my concentration and think of fun again. My friends are now those people who work hard to achieve success in life. I have realised that only play and no studies is not a good theory of spending life.

Reflection of Liquid Based Cytology Case Study Example | Topics and Well Written Essays - 2500 words - 1

Reflection of Liquid Based Cytology - Case Study Example The frameworks make the process of reflection easy. There are many frameworks.   Gibbs model is a reflective cycle which is a straightforward and recognized framework for reflection wherein it enables clear description of the situation of the patient, the analysis of feelings, evaluation of the experience, analysis to make sense of the experience, conclusion where other points are considered and reflection upon experience to examine what you would do if situation arose again. Description of the situation involves recollection of the condition of the patient, the signs and symptoms, and the initial evaluation parameters when the patient got admitted. Analysis of feelings involves evaluation of the feelings of the nurse towards the patient and also the feelings of the patient during the course of treatment. Evaluation of experience involves evaluation of the negative and positive actions of the nurse at that particular situation. The analysis involves evaluation of the impact of the actions of oneself on the condition of the patient, whether the actions cause improvement or deterioration of the condition of the patient. 40-year-old Lucy (Name changed due to confidentiality reasons according to NMC code) was referred for cervical cancer screening. Lucy apparently had no health problems. She was the mother of 3 children. She was accompanied by her husband. Lucy was apprehensive and nervous about the procedure.  She had many doubts regarding the test. She asked me whether the test had any side effects, what were the benefits of the test, whether the test was fail-safe and as to what would be the next step in case the results were abnormal.     Ã‚  

American Revolution Research Paper Example | Topics and Well Written Essays - 1750 words

American Revolution - Research Paper Example Rousseau and Montesquieu effectively promoted republicanism, liberal thought, democratic principles and religious tolerance and therefore, served as a major predecessor to the American Revolution (Ray, 24). In addition to significant political basis for the American Revolution, economic relations formed inside American Colonies were more advanced than those in Britain, thus further escalating the movement towards independence. Political movement towards American independence started with the first Continental Congress, occurred in 1774 at Carpenters' Hall in Philadelphia, Pennsylvania. Practically, it represented a convention of delegates from twelve American colonies but the Province of Georgia. The First Continental Congress made two major political decisions with first being boycott announcement of British goods and the second - announcement of Second Continental Congress (Schecter, 39). During the latter, the United States Declaration of Independence has been declared, a major political step to the sovereignty of a young state. Furthermore, this political action triggered the ratification of the Articles of Confederation, which occurred after a year of political discussions. During the American Revolution, political progress has been continuously accompanied with military action, occurring not only on the North America territory but internationally (Higginbotham, 19). British military campaign established against the Revolutionaries has been largely concentrated in Massachusetts. According to historical opinion, the battles of Lexington and Concord are considered the official beginning of the American Revolutionary War (Higginbotham, 22). The so called Boston campaign resulted in two notable events: one of the bloodiest battles of the war - the Battle of Bunker Hill (1775) and unification of colonist militia into coherent regular army by George Washington. From the critical perspective, the early British military strategy in the North American has been recognized as ineffective due in part to the Secretary of State for Colonies Lord George Germain's incompetent leadership. The lack of effective coordination for the total war effort allowed the two main British armies in North America - General Howe in New York and General John Burgoyne in Canada - to act almost as independent forces, rather than a synchronized team (Black, 117-121). In 1777, Burgoyne attempted to sever New England from the middle states by driving south along the Richelieu River, through Lake Champlain, and down the Hudson River (Banes and Charles Royster, 94-99). To resist Burgoyne's movement, George Washington with newly formed Continental Army rushed reinforcements north to Philip Schuyler and Horatio Gates, while keeping his remaining force in New Jersey where he could defend

Reason for Academic Dismissal Essay Example | Topics and Well Written Essays - 250 words

Reason for Academic Dismissal - Essay Example With this in mind things started getting out of my control. I was busy with other stuff in life instead of concentrating on my studies. Now after the terrifying experience of being out of college I've set my priorities and set aside my problems. I have been a good student with full concentration when I joined and I will again get my grades as high as my hopes were at the time I joined this prestigious college. I hope you would consider my appeal as 'He who opens a school door, closes a prison (Victor Hugo). I assure you my circumstances were beyond my control. Now, I have had the courage to leave that company. I have been studying hard all this time with the hope that my appeal would be considered and I'll be a source of pride for my College and my parents. Another strategy to improve my grades is that I have improved my living and study habits. I wake up early in the morning and go for a long walk. After that I exercise and with that I take a huge glass of juice. With that done I have a fresh mind and start studying as school timings with a few minutes break as well so that I don't lose my concentration and think of fun again. My friends are now those people who work hard to achieve success in life. I have realised that only play and no studies is not a good theory of spending life.

American Revolution Research Paper Example | Topics and Well Written Essays - 1750 words

American Revolution - Research Paper Example Rousseau and Montesquieu effectively promoted republicanism, liberal thought, democratic principles and religious tolerance and therefore, served as a major predecessor to the American Revolution (Ray, 24). In addition to significant political basis for the American Revolution, economic relations formed inside American Colonies were more advanced than those in Britain, thus further escalating the movement towards independence. Political movement towards American independence started with the first Continental Congress, occurred in 1774 at Carpenters' Hall in Philadelphia, Pennsylvania. Practically, it represented a convention of delegates from twelve American colonies but the Province of Georgia. The First Continental Congress made two major political decisions with first being boycott announcement of British goods and the second - announcement of Second Continental Congress (Schecter, 39). During the latter, the United States Declaration of Independence has been declared, a major political step to the sovereignty of a young state. Furthermore, this political action triggered the ratification of the Articles of Confederation, which occurred after a year of political discussions. During the American Revolution, political progress has been continuously accompanied with military action, occurring not only on the North America territory but internationally (Higginbotham, 19). British military campaign established against the Revolutionaries has been largely concentrated in Massachusetts. According to historical opinion, the battles of Lexington and Concord are considered the official beginning of the American Revolutionary War (Higginbotham, 22). The so called Boston campaign resulted in two notable events: one of the bloodiest battles of the war - the Battle of Bunker Hill (1775) and unification of colonist militia into coherent regular army by George Washington. From the critical perspective, the early British military strategy in the North American has been recognized as ineffective due in part to the Secretary of State for Colonies Lord George Germain's incompetent leadership. The lack of effective coordination for the total war effort allowed the two main British armies in North America - General Howe in New York and General John Burgoyne in Canada - to act almost as independent forces, rather than a synchronized team (Black, 117-121). In 1777, Burgoyne attempted to sever New England from the middle states by driving south along the Richelieu River, through Lake Champlain, and down the Hudson River (Banes and Charles Royster, 94-99). To resist Burgoyne's movement, George Washington with newly formed Continental Army rushed reinforcements north to Philip Schuyler and Horatio Gates, while keeping his remaining force in New Jersey where he could defend

Hitchcock began his career in filming Essay Example for Free

Hitchcock began his career in filming Essay Hitchcock began his career in filming in the 1920s. Later on he became a director, this involved changing the script or book into a film. Hitchcock used his own method of preparing the order of shots before filming, as he preconceived each shot in Psycho, ensuring that the tension was built up in a dramatic manner with a purpose, which made him very successful and led to a huge success. Hitchcock found ways to overcome censorship laws against nudity, sex and violence. He shot the film in black and white to conceal flesh/blood. Music was created to build up an atmosphere of contempt to kill, also to make the audience feel relaxed to increase the shock of certain events. The shower scene was shot in 76 cuts! So that the protagonists arms and other objects would cover up her breasts. Hitchcocks, most impressive technique was to suggest violence instead of showing it, which made it much more dramatic. Hitchcock used techniques, which later became known as Hitchcockean techniques. He tries to emphasise a characters view by only having one person in a shot or relating the charter to the audience. Placing objects around the room to show characters characteristics and builds up certain ideas. Hitchcock used an ongoing theme of death through out the film, using stairs to represent life at the bottom and death at the top, which instantly creates tension as soon as a shot with stair is shown. The plot begins with Marion having an affair with Sam. She is sick of sneaking around with him and is sick of her job. So one day when her boss gives her money to deposit in the bank, which she keeps for herself and decides to run away to her boyfriend, the audience have related to Marion and because of this do not think that she has done anything wrong. When se is on the road she is followed by a police officer so part-exchanges her car for a new one, the audience starts to think that she will get caught and start to hope that she doesnt. She then continues on her journey, but gets lost in the rain. She arrives at the Bates Motel and decides to stay there the night. She meets the owner, Norman Bates who seems a nice man, although a little nervous (to scared to say bathroom. ). He offers her tea, but his mother objects so they secretly eat in the back room. The audience have related with Marion and because of this are also unsure this helps to build up the suspense at a key point in the films. Marion then goes to have a shower, but unknowingly is watched through a peephole. She is then killed by a mystery figure, the audience then feel shocked that the main character has died. Norman finds the body and forgets about it. However Marions sister and Sam want to find out where she has gone so hire a private detective, who leads them to the bates motel. Psycho begins with the normal (a big city. ) and draws slowly into the abnormal (Norman and his disturbed mother. )

Caring For The Elderly Essay

Caring For The Elderly Essay In general, society considers the elderly as persons above the ages of sixty or sixty-five. This is usually the beginning of old age as a person becomes less active in political, social and economic affairs. Though there are elderly persons who are in good health and active members of their communities, majority are the ones whose physical and mental functions are on the decline. Since they are not able to get along on their own, majority of the elderly persons require attention and care from their loved ones as well as friends. Consequently, psychologists use the term elderly care to refer to the personal as well as medical attention that this group of the population receives. It is evident that elderly care takes a variety of forms, ranging from personal care such as feeding and dressing, to medical attention. In addition, the care that a family chooses for its elderly persons will depend on their needs. This is because some of the elderly persons may still be in good health while others may be frail. Consequently, some of them may require home-based care while others may need specialized attention in a nursing home or in a hospital. Whatever the case, the elderly do need some form of care. In this study, I shall focus on the American culture and the Asian culture, and make comparisons between the two, in relation to the aspect of caring for the elderly. For the Asian culture, I shall examine the Japanese. In both United States of America and Japan, the number of elderly persons is on the increase. This means that both governments have to consider and put in place the best mechanisms to cater for this group of the population. Different communities accord the elderly different forms of care, depending on how their cultures dictate. The way a community perceives old age will therefore affect the manner in which it treats the elderly. The responsibility of caring for the elderly in Caucasian and Japanese cultures lies mainly with the woman, because these societies consider her as an innate caregiver due to her maternal abilities and instincts. However, this is also due to the fact that, over the years, the woman has fewer opportunities in the economic scene, and as a result, she remains at home most of the time to take care of her children and the elderly. On the other hand, when the woman is able to access the labor market, she finds herself in positions where she has to provide care for others. Most nurses, school and hospital matrons are women. However, in the above cultures, children also participate in elderly care, as a form of compensation for the nurture their parents gave them when they were young. The American society places a lot of emphasis on staying young. Consequently, as Samovar et. al. (2009) notes we find a culture that prefers youth to old age. (p.71). This negative perception of old age makes the young people avoid staying together with the elderly and caring for them. The older adult population rather than the young adults are the ones taking care of the elderly. This explains why some families in the United States give over their old relatives to nursing homes. This does not however mean that the young cut all their links with their elderly relatives. They do provide support and maintain contact with them. The nursing homes are an option for the elderly people who have no family or relatives to look after them at home. This is especially the case for those who are physically handicapped and require the help of another person to take care of them. Though the nursing homes have become the choice for most families with elderly relatives, they do have their limitations. Some of these institutions for the elderly have become money-making ventures, therefore reducing their emphasis on the needs of the elderly. Poor hygiene and lack of trained medical personnel and quality treatment as well as poor feeding programs are some of the problems the elderly face in these nursing homes. Moreover, placing the elderly in nursing homes limits their freedoms as they have to follow the stipulated program. They cannot choose when to feed, sleep, interact with their fellow housemates and cannot keep their belongings. However, nursing homes for the elderly still remain the option for most American families, as there has not been much success with home-based care. On a positive note, the elderly persons in American society have more groups of friends and neighbors whom they can go to for support, than the aged people in Japanese society. This means that the American elderly are likely to receive care from their friends and neighbors, apart from their immediate family members. However, the Americans usually tend to give special care to their elderly only after they learn that the latter are facing a medical problem. However, since the family is still the main caregiver for the elderly, some of the American families employ professional nurses to take care of their old at home, instead of sending them away to nursing homes. Another reason for this is that, institutions for taking care of the elderly are expensive, and some of these families are not able to afford them. Moreover, some families opt to take their elderly to day nursing institutions, where they receive care throughout the day and then return home in the evening. This is suitable for those people who are working and cannot stay with the elderly relatives during the day as they have to report to work. It is also convenient for working adults who cannot afford specialized care for their elderly ones, either at home or in a nursing institution. In some instances, the elderly person may be able to live in his or her own house, and may be strong enough not to require specialized attention and care. In such cases, the family members of such an elderly person find a house near other aged people, in areas where the amenities they need on a day-to-day basis are readily available. This form of elderly care appeals to the community and involves them in taking responsibility for this group of the population. On the economic front, some of the big corporate organizations have introduced benefit schemes for their employees, in order to help them in caring for their elderly relatives. This is because most companies want to avoid losses in production, due to having employees who have to work while at the same time take care of their elderly relatives. Some companies also provide home-based care services for the elderly, but as a profit-making venture. This however, has a negative side to it as these privatized services are costly and not many families are able to afford them. On the other hand, Asian culture of the Japanese has a positive perception of the elderly. It teaches the children to respect and care for the elderly. The Japanese consider the family as the prime caregiver for their elderly, and in this case, it is usually a female member of the family who carries out this duty. This is because the Japanese believe that it is not in order to take the elderly to a nursing home as this is equivalent to neglecting ones responsibility of taking care of ones parents. This also makes the Japanese families give the required care to their elderly relatives throughout their old age, rather than only when they are facing a health problem. In the case of aged people who are not related to the family, Japanese wives or their daughters are the ones who tend to give their elderly friends the care they need. Sometimes, the daughters-in-law also give care to the elderly, especially if the patient is female. However, if other friends and non relatives are living under the same roof with the elderly persons, they may provide the necessary care to the latter. This is in contrast to the case of the American elderly who receive care from their family as well as friends and neighbors. In Japan, the activity of giving care to the elderly is mainly as an act of duty, rather than voluntary will. The caregiver considers this act as one that he or she has to give, and in most cases, the Japanese wife will provide the elderly attention at her husbands request. The dependence of the Japanese elderly on their immediate family is also evident in the fact that most of them rely on their spouses and their children for financial support. Since the Japanese believe that giving the elderly care is a womans job, the men usually leave this task to their wives. However, though the Japanese men are away from home most of the time, they also contribute to elderly care by giving their spouses financial as well as emotional assistance. Again, by participating in looking after their children, they allow their wives to find time to take care of the elderly members of the family. Elderly care in Japan still remains largely in the hands of the family, especially for those who are not sickly and in need of specialized medical attention. However, caring for the elderly at home is no longer the only option, and families have begun taking the old to nursing homes. This is due to a number of reasons such as the aging of the family members providing the care as well as the increasing involvement of the Japanese women in formal training and employment. Moreover, Japanese families are not living in large numbers as they did in the past. However, the number of nursing homes for the elderly and professional caregivers is on the decrease because of the Japanese belief that it is the immediate family which bears the responsibility of taking care of their elderly relatives. The elderly who are in need of very little personal and health care remain at home, but get visits from personnel who attend to them. This happens either a few times a week or every day depending on the needs of the elderly person. Due to the rising demand for health caregivers for the elderly, Japan has sought the help of care personnel from the Philippines. These caregivers are more experienced and are willing to work at a low pay. Due to the increase in the elderly population, financial resources have not been enough to allow families to put their relatives under specialized care at home and in nursing institutions. It is due to this situation that hospitals in Japan have offered to accommodate the elderly who are in need of both personal as well as medical attention. This way, the elderly in Japan can access long-term care. Though on a small-scale, the Japanese elderly engage in volunteering programs where they offer services to the community and in turn, they receive personal as well as medical care. There are however some similarities in the aspects of elderly care in American and Japanese cultures. Care for the elderly is still one of the concerns of both the United States and Japanese governments, though they differ in their policies. America gives priority to provision of medical attention, pension for retirees and shelter, while the Japanese government came up with policies to put in place insurance for every citizen including the elderly, for a long-term period. In both countries, the increase in aging members of the population has put a lot of pressure on the medical as well as retirement schemes. However, technological advances in medicine have increased and they are being used to improve the life-expectancy levels of the American and Japanese aging populations. Again, since women are increasingly going into formal employment, the men in both countries are also becoming more and more involved in elderly care. In conclusion, due to lifestyle changes, many people have started living in smaller groups and families, and are also located far from each other. Consequently, caring for the elderly can no longer be the responsibility of the immediate family alone, but has to be a prerogative of governments, non governmental organizations as well as private institutions.

Thomas Kuhns Structure of Scientific Revolutions Essays -- Book Revie

The aim of this essay is to provide a summary and critique of Thomas S. Kuhn’s groundbreaking thesis ‘The Structure of Scientific Revolutions.’ This will be done by analyzing his concepts of ‘paradigm’, ‘normal science’ and ‘scientific revolutions.’ Following the overview I will present the example of ‘The Copernican Revolution’ to empirically show a paradigm shift. The rest of the essay is concerned specifically with critically examining Kuhn’s notion of a paradigm and the incommensurability between them. I will show that to define paradigm is a never ending task however this should not hinder the usefulness of the concept itself. Before Kuhn’s book was written, the commonly held position by scientists and philosophers of science, such as Mach and Otswald , about the structure of science; was that it involved linear progression as a result of an incremental accumulation of knowledge from the activities undertaken by members of the scientific community. They thought that as generations of scientists observed more and more, their understanding of a particular scientific fact would become better refined through an ever growing stockpile of facts, theories and methods. The aim of the historian of science would be to pin point the man and the moment in time a further discovery was made; whilst also describing the obstacles that inhibited scientific progression. Then in 1962, Kuhn’s revolutionary book challenged the prevailing model of the history of science and argued for an episodic structure in which periods of conceptual continuity in normal science are interrupted by periods of revolutionary science. I will begin by outlining the core concepts that Kuhn presents at the beginning of his thesis. The backbone of Kuh... ... with its easy and friendly applicability means that it fulfils the aims of which Kuhn wanted. To tell the story of how science was structured. Bibliography Bonini, C. P. (1963). Simulation of information and decision systems in the firm. Englewood Cliffs, N. J.: Prentice-Hall. Kuhn, T. S. (1962. Second Edition, enlarged, 1970). The Structure of Scientific Revolutions. Chicago: The University of Chicago. Masterman, M. (1970). The Nature of a Paradigm. In I. Lakatos, & A. Musgrave (Eds.), Criticism and The Growth of Knowledge (pp. 59-90). Cambridge: Cambridge University Press. Shapere, D. (1964). Review: The structure of Scientific Revolutions. The Philosophical Review , 73 (3), 383-394. Shapere, D. (1971, May). The Paradigm Concept. Science , 172 (3984), pp. 706-709. Weinberg, S. (1998). Scientific Revolutions. New York Review of Books , XLV (15).

Patterns In Medicinal Advertising :: essays research papers

One of the most innovative trends in print advertising is medicine advertisement. The content of these particular advertisements (ads) are intriguing to me. I intend to analyze five medicinal ads to find the tools used by advertisers and to explore the positive and negative aspects of advertising medicine through print ads for the public. The people who develop ads to market prescription medicine products must have an inkling of what the reader wants to see. For instance, the ads in a parenting magazine most often target mothers. The ads in a sports magazine predominately target athletes. How do the advertisers know what the reader will respond to? Patterns are tools that help us to narrow our thinking down and put thoughts into categories that we identify with. Patterns allow us to store information in blocks so that we do not have to relearn information that has already been learned. Some patterns are universal and most people have some categories or patterns that other people have. An example of a universal human pattern is using language to communicate. Other patterns that we have, may be derived from our own experience and unlike those of others. Patterns are useful in advertising because advertisers can target their reader by tapping into specific categories. Perception is a person's understanding of the information they receive. Depending on their experience or their understanding they will categorize their perception and in turn it will become a thought pattern. For instance when a person talks to a priest their perception of him may be that he is perfect or does not sin. They may categorize all priests this way and not judge them in the way that they would any person who is not a priest. I feel that patterns and perception work hand in hand. Sometimes patterns are formed based on perception, sometimes perception is based on a pattern. What came first the chicken or the egg? I'm not quite sure, but I do know they affect each other. Ads are designed by using patterns that target a specific audience. The reader's perception of the product may form exclusively based on the ad. The patterns that I noticed specifically amongst the five medicine ads that I've chosen to analyze is the break through effect. In one ad there was a woman with her child and they were breaking through glass. Another ad featured a woman and her child with clear blue skies breaking through the clouds above.

Qualitative Researd

Peaceful End of Life Theory This paper is written to examine Corneila Ruland and Shirley Moore’s Peaceful End of Life Theory and its examination on promoting positive outcomes for patients and their families during the dying process. Also, examine how the theory is understood in the Christian view as well as viewing ethical principles. As a Critical Care nurse I care for the dying patient mostly on a daily basis. During this process, I not only want to care for the dying but, I want to learn how I can ease the pain and heart break of the family.During my study of Theory and Ethics, I discovered Cornelia M. Ruland and Shirley M. Moore’s Peaceful End of Life Theory. This theory shows how theory addresses the holistic care required to support a peaceful end of life. I found this theory to be useful by being free of the suffering of distress, providing comfort, respect as a human being, having peace and by being with those who care. (Martha Raile Alligood, PhD, RN, ANEF, An n Marriner Tomey, PhD, RN, FAAN, 2010). Ruland and Moore theorize that with easing fears of death, it can be a peaceful end of life event.Not just by providing daily needs and task but, also by caring for the dying (2010, p. 754). Many factors contribute to end of life situations for all patients, families, and health care providers. During the Peaceful End of Life Theory the standard of care is based on research in areas of pain management, comfort for the patient, nutritional needs for the patient, and relaxation needs (2010, p. 755). These factors are influenced by age, history of illness, religious values, and heath care concerns. Most of our efforts as humans are to improve our quality of life.Understanding the importance of having a peaceful transition into another stage of life is beneficial. Death is always inevitable and always a factor in the lives of family members facing such a stressful time. We should strive to help minimize pain and suffering at the end of our lifeâ⠂¬â„¢s journey with peace and comfort. Providing comfort is the most important part of quality care with an advanced illness. Within the peaceful EOL theory there are major concepts that are examined and reviewed by patients that are in the dying process. EOL care focuses primarily on comfort when a cure is no longer possible.Also, being free of pain is mostly the central part of many patients going through the EOL experience. A treatment plan should take place when a patient is experiencing pain. Becoming pain free is one of the major concerns of people dying (Dunn, 2001). To have peace with yourself and your loved one, you must distinguish your pain from their pain. Showing respect and having dignity helps the patient feel that they are still loved and cherished as individuals. Having peace with the decisions they have made and the outcome helps the patient transition over into the EOL concept.I feel that if a patient is not at peace with death and dying then it makes it extremely hard for the family. If a patient is having no worries or fears to leave this earth, then they are physically ready, psychologically ready and spiritually ready to face the end of their life. The last concept to talk about is being close to their families in a trying time (2010, p. 756). Feeling at peace and having closeness to others helps the patient transition peacefully which could be the scariest part of dying. During any point of illness patients and families need to be prepared emotionally and spiritually for death (Dunn, 2001).Ruland and Moore identified six theoretical assertions for the peaceful end of life theory that include: monitoring and administering pain meds, getting family involved in decision making regarding decisions that need to be made for the patient, relieving physical discomfort by encouraging rest periods, relaxation, provide support to the patient and family members, encourage family participation with patient care and last, monitoring the patients comf ort, dignity and respect (2010, p. 757). Critique Clarity In the peaceful end of life theory all of its theory has been covered and has clearly been understood.The assumption of the theory, that providing comfort for the patient allows a better transition into the stages of the end of life to supporting the family through difficult times shows how the concept varies in different degrees, but are all important to the theory (2010, p. 758). Simplicity The EOL theory has been described as one of the higher levels of middle range theories. It focuses on what is important to the patient at the end of life and how the patient views life. It also has several different aims and aspects on how one values the comfort and dignity throughout the rest of their life (2010, p. 59). Generality The peaceful end of life theory concept came from a Norwegian context that based a study on the dying. The theory is based on not being in pain, the experience of comfort, having dignity and respect, being at peace, and allowing the patient to be close to significant others. This theory allows the standards to guide a person through the peaceful end of life and allows the family to respond and adapt (2010, p. 759). Empirical Precision Each part of the peaceful end of life concept is based on the inductive and reasonable part of guiding the practice.With the EOL theory its five concepts measured were mixed. Its observations were based on the patient and family perceptions of their care with the decisions made during the dying process (2010, p. 760). In the empirical precision the EOL theory illustrates that the five concepts were beneficial to the patient and the family. As nurses dealing with end of life issues, we strive to take care of the personal values of the patient but, also the medical, legal, and ethical aspects of the decision process get in the way. Sorting through these issues helps to gain respect with the family.Conflicts may arise with EOL decisions, but establishing repo rt with the patient and families helps focus on the primary values of care (G. Leigh Wilkerson, 1995). Often time’s ethical issues play a big role in EOL care. For example, withdrawing care from a mechanical intubated patient is a big ethical issue. Are we prolonging life or are we delaying death. A lot of times holding people on through mechanical ventilation is not ethical. Sometimes patients get dependent on mechanical ventilation which delays death then the family has to make decisions to withdraw care.We should respect our patient’s autonomy and allow them the freedom to make decisions for themselves. We should practice beneficence, fidelity, and non-malfeasance as health care providers. Holding on makes it harder on the patient and prolonging the inevitable (Simon, 2008). As a Christian, letting my patient die with respect and dignity would be a victory in our Saviors eyes. Life is a gift. There is a time in everybody’s life that our body is not growing an d healing, but failing. This is when we enter into another phase of our life. Having a peaceful end of life is choosing quality for the rest of your life.Reference Dunn, H. (2001). Hard Choices For Loving People 4th ed. Lansdowne, VA : A & A Publishers, Inc. G. Leigh Wilkerson, R. (1995). A Different Season The Hospice Journey. Fayetteville, AR : Limbertwig Press. Martha Raile Alligood, PhD, RN, ANEF, Ann Marriner Tomey, PhD, RN, FAAN. (2010). Nursing Theorists and Their Works 7th ed. Marylan Heights, Missouri: Mosby Elsevier. Simon, C. (2008). Ethical issues in palliative care. Retrieved from Oxford Journals: http://rcgp-innovait. oxfordjournals. org/content/1/4/274. full http://rcgp-innovait. oxfordjournals. org/content/1/4/274. full

Monde Nissin Corporation (MNC) Essay

Monde Nissin Corporation (MNC) has been incorporated in 1979 and has continuously provided Filipino consumers high quality products and has been a consistent top biscuit player in the market. For more than two decades, MNC has steadily and aggressively risen to be the Philippine’s leading food manufacturer and is carving its niche as one of the most competitive players in the global industry. From its first biscuit, MNC has evolved into a premier food firm. Our company has consistently been among the top corporations in the Philippines and is considered as one of the industry leaders in both noodles and biscuit product categories. Our brand names include Nissin, Monde, Sky Flakes, Fita amongst others for the biscuits category, and Lucky Me Instant Noodles, Lucky Me! Supreme Bowls and Lucky Me! Specials for the noodles category. For more than 3 decades now, Monde Nissin has steadily and aggressively risen to be the Philippines’ leading food manufacturer and is currently carving its niche as one of the most competitive players in the global industry. From its first biscuit, Monde Nissin Corporation has evolved into a premier Food Company which has been among the Philippines’ top 100 companies since year 2000. Monde Nissin products are continuously striving to become the market leaders in their respective categories. Currently, MNC has been producing biscuits and cookies and has a nationwide reach for its distribution channels from supermarkets down to the sari-sari store. To compete with the crackers product line, MNC through its sister company Monde M.Y. San Corporation is a major player in the crackers category. Monde M.Y San Corporation is a Filipino firm originating from an ice cream parlor situated in Escolta in 1935. Three Chinese brothers headed by Mar Yu†¦

A Teacher Affects An Eternity

A Teacher Affects An Eternity A teacher affects an eternity: they can never tell where their influence stops. The education of a child is the root of their future; a good education increases the chances of future success. Teachers are there to inspire a future generation to be the best they can be. I believe a child’s chance of success starts in the classroom. The growth and development of any child begins with the ambition and drive of the teacher to guide them through the aspects of life either in the classroom or in the field. I am an ambitious young woman, aiming to become an excellent Secondary School Geography teacher inspiring the minds of 11-18 year olds. My passion for teaching (and in particular geography teaching) arises from my own school years. My geography teacher was an inspiring man making learning fun as well as challenging. The field courses that we attended were particularly enjoyable as the experience of learning outside the classroom creates a more interactive learning atmosphere. The positive support received by members of the geography department gave me the ambition to want to learn more about the subject and consequently made me choose to study geography at degree level at Swansea University. Departments within the school showed me that individual teachers are influential and inspiring as well as educational and how this can affect children. For example, the behavioural support unit, who offer one-to-one support for those children who may require an extra helping hand (academically or socially), does an excellent job in guiding children to be the best they can be. Taking an interest in a child’s personal development alongside their educational development establishes a secure foundation to a well-rounded future. In a report in November 2012 by the chief inspector of OFSTED stated that â€Å"Access to a good education for children and young people is far too dependent on where you happen to live†, I believe this is totally unacceptable and that every child should have the same rights to an education regardless of where they live or their socio-economic backgrounds. The success of a school is the responsibility of its staff and teachers, a good quality teacher educates a child who produces good quality exam results. I want to make a difference to the education system and I aspire to be the best teacher I can be. Geography gives an insight into different aspects of the world something that is forever increasing in modern media and allows an exploration into both human and physical impacts of everyday life. Creativity and imagination are key tools in creating a memorable and educational lesson and teaching geography at a secondary level especially at GCSE and A-level stages is overly important as these key stages in a child’s education sets them up for their future. Even if a child doesn’t remember what you said the way you made them feel about the subject will stay with them forever. Relevant Work Experience I took the initiative during my summer vacation at university to acquire real-world experience within a classroom. For the period of three weeks starting 18th June 2012 to 7th July 2012, I volunteered as a classroom observer and teaching assistant at Fitzharrys School, Abingdon. During my time at the school I took an interactive role within the geography department, in the classroom and in the field. For example, during the work experience I looked at the schemes of work for several years and devised and taught some appropriate starter activities for both year 8 and year 13. In addition to this, I also took a small group and devised an activity based upon the lesson to support the less able students, including working directly with an EAL (English as an additional language) student during their assessment period.

Crime and Criminal Behavior Essay Example | Topics and Well Written Essays - 500 words

Crime and Criminal Behavior - Essay Example The truth is that the poor have many disadvantages which they must struggle against. They are marginalized and left out in the cold. They have few opportunities. Their lack of education limits what they can do and their tattered clothing signals to all and sundry that they are poor. Many sociologists suggest that young people growing up in ghettos and in poor neighbourhoods have a rage against the world (Samenow, 3). The world or the â€Å"system† as they sometimes call it is set up against them, they believe. They owe it nothing and also seek to remake the world, often by tearing it down in the first place. They feel excluded from a world they do not understand (Paugam, 42)This is a serious problem and clearly supports the idea that poverty causes crime. This is also borne out by the idea that more poor people in cities and urban areas and these have higher crime rates (Horowitz, 54). There are many problems associated with poverty. Housing is usually of bad stock and as a re sult health problems can occur. Children who grow up in poverty have poorer health and less educational opportunities. People who are poor often are more likely to use drugs. As a result they may become addicted and be forced to break laws in order to make money to pay for their habits. This is a very negative thing but it is clearly a product of cause and effect.

Research Paper Outline Assignment Example | Topics and Well Written Essays - 500 words - 1

Research Paper Outline - Assignment Example Groves (2010) argues that schools that do not have a policy for dressing usually have problems in the sense that students tend to put on all manner of clothing, some of which border on indecency and controversy. Some clothes worn by students to schools conflict the school policies in terms of dressing code and ethical standards. In this regard, means that the school administrators have a hard time trying to ensure that all students dress appropriately while in school. It implies that much of the precious time that would have been used on instructional leadership is spent on attending to and solving dressing issues. According to (Mathison & Ross, 2008).  Some of the clothing-related conflicts arise from difference in socio-economic status of students that determine the brands of clothes that they wear. Allowing school uniforms to be mandated for public school systems will minimize the wear of baggy clothing that can be used to hide weapons.  Additionally, uniforms eliminate the wear of â€Å"gang related colors† which can lead to becoming and unknown target of opportunity.   Baron (2013) gives a classic example of the student who wore baggy clothing unleashing more than ten guns that he had hid in his clothes. In the age of school violence, especially in America, school administrators should not allow baggy clothes and oversized shorts in the school compounds. The boy hid ten kinds of different ammunitions in his oversized shorts and perhaps the trend is even more serious in other schools without the uniform policy. While the supporters of school uniforms agree that schools uniforms significantly reduce incidences of violence and crime in public schools, some parents and students see this policy as an infringement to personal freedom (Alexander & Alexander, 2012).  They argue that the uniform policy where all students must be clad in navy pants or skirts and white shirts is

Is market research necessary for start-up-business Discuss Essay

Is market research necessary for start-up-business Discuss - Essay Example 1998.Marketing Research, P.106, Tata McGraw-Hill ). Business is a very fluid state; its states will never be constant, ever changing from time to time. Because of these constant changes Organizations are always posed with a question, what do I do next? Little can be answered with out any data to support. The collection of such relevant data gathers high importance especially for beginners because before organizations can launch their products they can understand the feasibility of their efforts through market research. 1. Formulating the problem: The very purpose of any marketing research is to identify the problem and its relevance to the organization. An ill defined problem can mislead the entire market research because of poorly defined research objectives. Initially for beginner, problems are plenty in understanding his/her own business and the general market conditions. Question such as whom to market? What to market are the real challenges for an entrepreneur? Marketing research helps in finding solutions for these and also many other issues. The concept of four ‘p’s (product, place, price, people) needs to be answered. 2. Developing Objectives of the research: The objectives of the research should be clear and specific. The objectives should cover the questions regarding the purpose of the study, Method in which the study is to be conducted, the information needs and the sources of information. The concept to be launched into the market whether it is a product or a service needs to be tested. However it is important to decide at which phase of market research the testing can be done. Normally while launching a startup business, businessmen use market research as a launching board for the product or service. Data collected has to be collated in such a way it yields information and the information so gathered can be utilized for preparation of a research report. Normally research analysis will be based on data depicted in the form of graphs and